Contact the Program Coordinator
Lilia CHIRIAC
Associate Professor, Ph.D., Head of the Department of Economic Theory and Marketing
CATEGORIES | MARKETING AND LOGISTICS |
Form of study | Full-time Study |
Length of study | 3 years (6 semesters) |
Entrance exams | – |
The aim of the bachelor’s degree study programme Marketing and Logistics | The objectives of the Marketing and Logistics study programme are to educate highly qualified specialists who are able to analyse and critically assess issues in the fields of marketing and logistics, effectively solve professional challenges, and make well-informed decisions relevant to their future careers. The programme’s approach to professional training is based on the key marketing activities of a company, including the organisation and development of the marketing department, marketing research, the development of marketing policies, the application of promotional techniques, and the planning and implementation of logistics operations.
The Marketing and Logistics study programme prepares specialists to organise and carry out marketing activities within companies and other economic entities. At the company level, marketing specialists are responsible for a wide range of activities, including market research, identification of new markets, analysis of consumer behaviour, participation in resource procurement, development of new products and services, coordination of promotional activities, development of strategies to increase sales, and the design and implementation of marketing strategies. |
State final examination | Bachelor’s exam consists of the Bachelor’s thesis defense. |
Career opportunities | Marketing specialists are characterised by creativity, originality, authenticity, and responsibility. They are able to make rational and well-informed decisions, organise marketing activities, conduct market and consumer needs research, and successfully promote products and services in the marketplace.
Graduates of the Marketing and Logistics study programme have a wide range of employment opportunities, regardless of the company’s field of activity. Professional training in Marketing and Logistics opens up career prospects across various sectors of the national economy, including industry, services, trade, banking, agriculture, and other fields.
Specialists in Marketing and Logistics are in demand on the labour market and may pursue careers as marketing specialists, economists, sales specialists, procurement specialists, merchandisers, sales representatives, logistics specialists, and communication specialists. |
Study fee | 2 500 EUR per academic year |